Prepared for Dan and the Heartspring team · October 2026

The next chapter begins with the heart.

A 45 second film that shows how the new Heartspring mark comes together, piece by piece, and what each part means. Watch it first with the sound on. Everything below walks through it frame by frame.

Sound onCaptions in the player1080p

Download the film (MP4, 12.5 MB)

01 The idea

A brain shaped by hearts.

Six forms built from hearts come together in the shape of a brain. You can feel the brain structure and still see the hearts. The parts feel individual, but they belong together.

That is Heartspring: clinical expertise and human care, many disciplines and one shared focus, with the child and family at the center.

Six forms built from heartsCare is built into the symbol and the Heartspring name.
Two hemispheresPaired forms suggest neurodevelopment.
A vertical axisA clear path toward the center.
Warm and cool colorsComplementary families hold warmth and clinical confidence together.
A shared focal pointDistinct parts come together around one purpose.

The Heartspring mark as layered, folded paper on white — Paper study of the master mark

02 The film, frame by frame

Eight moments, and what each one means.

Tap a timecode to play the film from that moment, or tap any frame to see it larger. Fig. numbers match the labels in the lower corner of the film.

A blue paper heart drawn with construction lines

Fig. 02

The heart

For Heartspring, it begins with the heart.

The film opens on the piece worth carrying forward. The heart is drawn as two drops that meet in a point, and that same simple geometry returns in every part of the mark.

A blue heart and an orange heart meeting at a single center point

Fig. 03

Two hearts meet

The promise that no family has to find their way alone.

A second heart, in warm color, meets the first at the exact center of the mark. Neither one leads. They arrive together, and that meeting point becomes the center everything else is built around.

Four colored lobes opened flat around the two hearts, forming the contour of a brain

Fig. 04

The form unfolds

From that heart, a new form unfolds. Its contours echo the brain.

Four lobes open from the spine and settle flat, facing you, into the contour of a brain. The hearts are still there in every lobe. This is the folding idea from our October 1 conversation, brought to life.

The mark seen at a slight angle, the front of each heart lifted a little to show the layer beneath

Fig. 05

Front over back

Its folds bring together science and art.

Every piece is folded paper resting on the one beneath it. Nothing is cut away. The front of each heart lifts just slightly to show the layer under it, then settles back. The soft shadows are what give the mark its depth.

The mark with measurements, cool colors listed on the left and warm colors on the right

Fig. 06

Science and art

The precision of clinical understanding, the warmth of human connection.

The cool family sits on one side of the spine and the warm family on the other. Navy, blue and teal carry clinical confidence. Yellow, orange and red carry warmth.

That’s where clinical expertise and human care meet.From the Heartspring values work

Six numbered forms with dotted lines reaching in toward one shared center

Fig. 07

Six forms, one focus

Six distinct forms reach inward, bringing knowledge from multiple disciplines toward one shared focus.

Four lobes and two hearts, each one distinct, all pointing to the same place. Clinical care, education, family partnership and community services each bring something different. The mark gives that coming together a visible form.

Children and families shouldn’t experience a collection of departments or specialties.From the Heartspring values work

Fig. 07 · Center

The child and family

The child and family.

The camera moves into the center, where every form meets. It does not need a separate dot or symbol. The center is simply the place everything points toward, and it belongs to the child and family.

The mark at a slight angle showing the space between each form

Fig. 08

Space and presence

Space gives each form its own presence.

The spaces between the forms are part of the design. They let each piece hold its own shape and keep the mark clear at small sizes. One more slight lift shows the layers, then the mark settles into its final form.

03 Color

Clinical confidence, human warmth.

Two complementary families, one on each side of the spine. Together they say what Heartspring is: the precision of clinical understanding and the warmth of human connection.

Clinical understanding

The cool family

Navy#1A4279

Blue#2D699F

Light blue#3F8FCB

Teal#52B0B8

Human connection

The warm family

Yellow#F7CE47

Light orange#ECA340

Orange#EA762E

Red#DE5D35

Screen values shown for review. Print values come with the final art files.

04 The mark in use

The lockup.

The mark and the Heartspring name, with Neurodevelopmental Care beneath, shown on navy and on white.

Heartspring horizontal lockup in white type on navy

Horizontal, reversedOn navy

Heartspring horizontal lockup in dark type on white

HorizontalOn white

StackedOn white

05 The beliefs behind it

Five beliefs, one mark.

The values work with Ryan Entz at rentz Creative names five beliefs, one for each of Heartspring’s strategic foundations: hope, care, science, working together and action. Here they orbit the mark. Tap one to open it, or drag it and let it go.

Five beliefs

Hope. Care. Science. Working together. Action.

Each one orbits the mark. Tap a bubble to open it, or drag one and let it go.

06 For your review

What we would love to hear.

Does the film tell the Heartspring story in a way you would be glad to share with your board?
Does the meaning of each part come through: the hearts, the six forms and the shared center?
Do the warm and cool color families feel right for Heartspring?
Is there anything you would like adjusted before we move into final art?

Notes are easiest to match up when they mention a Fig. number or a timecode from the film.

The next chapter begins with the heart.